REESE’S PUFFS cereal has already worked with rap artists like Travis Scott and Lil Yachty. Now, the brand is putting the music-making power in the hands of consumer with their latest release, turning the iconic cereal box into a special-edition series of music boxes - the RP-FX and the RP-PRO. These boxes allow fans to create their own music tracks.
The RP-FX comes in three unique, limited-edition boxes: the Crunchy Drum Machine, the Creamy Lead Synth and the Chocolatey Bass Synth.
Fans can place their PUFFS on the back of the box and use the accompanying app at PuffsFX.com to start making sweet beats. The RP-FX boxes use a first-of-its-kind augmented reality technology to detect where the PUFFS have been placed and make unique music tracks based off their placement. Fans can get all three boxes to make even more layered tracks.
Fans can then share their creations to the world, via customizable REESE’S PUFFS-inspired music videos made with their tunes.
The RP-PRO is the ultra-exclusive synthesizer, designed to look like a box of REESE’S PUFFS but with all the music samples, audio effects, functions and power you’d expect from the most serious piece of music equipment. The RP-PRO features custom REESE’S cup dials, custom-molded REESE’S PUFFS buttons along the bottom, chocolatey drum pads, a built-in sampler and a dome visualizer with menu. Plus a secret inside compartment to fit a small bag of REESE’S PUFFS for emergency breakfast use. REESE’S PUFFS will be sending the RP-PRO to some of the top music artists and hit-makers around the country, as well as giving away a few to lucky fans.
This professional campaign titled 'Music Boxes' was published in United States in July, 2021. It was created for the brand: Reese's Puffs, . This Integrated medium campaign is related to the Food industry and contains 8 media assets. It was submitted about 2 years ago.