Nitro 121


Agency: Nitro 121


Welcome to 2023, where AI is taking over roles in a blink. Here to replace writers, designers, and…. Mums? The
AI industry value is projected to increase by over 13x over the next 7 years.

With those kinds of numbers, you’d think AI can give birth to children, and raise them into responsible adults. But it can’t, yet it gets all that investment and attention. Meanwhile, Motherly reports that 92% of mothers feel society doesn't do a good job of understanding or supporting motherhood.

This idea spotlights that, to show in simple terms that mothers deserve as much or even more buzz and love as AI.

This professional campaign titled 'MUM>AI' was published in Nigeria in March, 2023. It was created for the brand: Nitro 121, by ad agency: Nitro 121. This Content, Design, and Digital media campaign contains 3 media assets. It was submitted 6 months ago.


Managing Director: Lampe Omoyele
Executive Creative Director: Sule Momoh
Creative Director Copy: Oyindamola Fakile
Creative Director Art: Chamberlin Ukenedo
Lead Copywriter - Wayne Samuel
Lead Art Director - Chuma Nebo
Copywriters: Sheila Uduehi, Daniel Osho, Mayrose Agbalugo


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