ADVERTISING

Disney+ Hotstar

Multiverse of Madness Kearifan Lokal

Agency: ALVA Olrange

Description

PROBLEM
Doctor Strange Multiverse of Madness has been on the cinema for 6 weeks before its premiere on Disney+ Hotstar. Sadly, it's not longer hype for Indonesians, and we must bring back the excitement to attract them rewatch the title on Disney+ Hotstar platform.

So, we decided to get them to feel the madness of the multiverse from the movie once again.

THE IDEA
Multiverse of Madness Kearifan Lokal
(Multiverse of Madness with Local Wisdom)

We collaborated with 9 local artists to reimagine different areas around Indonesia, from Medan to Papua, included the cultural aspect and well-known landmark or uniqueness on a completely different universe.

Then we posted an invitation post on Disney+ Hotstar Instagram account as a portal that leads people to the artists accounts where they posted their creation in a loop mechanic with the help of tagging feature. This way, we’re not only burst the excitement, but also make the madness of the multiverse closer to them.

This professional campaign titled 'Multiverse of Madness Kearifan Lokal' was published in Indonesia in September, 2022. It was created for the brand: Disney+ Hotstar, by ad agency: ALVA Olrange. This Digital medium campaign is related to the Other industry and contains 10 media assets. It was submitted 2 months ago by Creative Director: Doppy Prasetya of ALVA Olrange.

Credits

Advertising Agency: ALVA Olrange
Advertiser: The Walt Disney Company (Southeast Asia) Pte, Limited.
Product: Disney+ Hotstar Indonesia

CEO: Reza Akbar
Executive Creative Director: Erick Sebastian
Creative Director: Doppy Prasetya
Creative Group Head: Jhon Charlie
Art Director: Evans Poton Masang, Arkadia
Copywriter: Rizki Bastian
Graphic Designer: Aji Pangestu

Account Team: Stephanie Putri Fajar, Ratu Nafisah, Adhityara Rizky, Rai Ibanezty
Strategy Team: Rangga Akbar, Citha Priyanka, Talita Melati
Community & Social Media Team: Anindya Puspa, Reza Andika, Ferrel
Project Team: April, Rindy

The Artists: Ade Anjani, Astro Ruby, Dwiky KA, Erin Dwi, Isa Indra, Monez, Muklay, Nalta097, Wastana Haikal

ADVERTISING

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