Description
Brian Baumgartner returns as the “World’s Most Famous Accountant” in Ramp’s Super Bowl spot, this time joined by an army of uncanny doubles. Titled ‘Multiply What’s Possible’, the 30-second film was created in-house by Ramp, directed by Randall Einhorn through Radical Media, with VFX by Framestore.
In the ad, Baumgartner is buried under an overwhelming mountain of receipts as a finance meeting looms. Relief arrives when he discovers Ramp, visualised as multiple versions of himself who rapidly clear the chaos, turning Ramp’s promise as a force multiplier for finance teams into a literal, comic spectacle.
The campaign builds on Ramp’s Super Bowl debut last year and its viral ‘Brian’s First Day as a CFO’ stunt. It extends beyond TV with social content featuring Andy Buckley and live activations around Super Bowl LX, including a public Brian lookalike tailgate, a road trip to Levi’s Stadium, and live streaming on X.
This professional campaign titled 'Multiply What's Possible' was published in United States in January, 2026. It was created for the brand: Ramp, by ad agency: Ramp In-House. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted 5 minutes ago.
