ADVERTISING

SERVPRO

Mulligan

Agency: BUNTIN

Description

Nashville-based idea-driven agency BUNTIN announces “Mulligan”, a hilarious new golf-themed campaign for cleaning and restoration leader SERVPRO in conjunction with the brand’s sponsorship of the PGA TOUR and LPGA.

The mulligan – an unofficial but frequently allowed do-over in golf – is the centerpiece of three spots in the campaign, all of which comically present situations where less-than-expert golfers choose to ‘take a mulligan,’ while disaster do-overs require the cleanup and restoration experts at SERVPRO to make property damage “Like it never even happened.” SERVPRO is the Official Mulligan Partner and Official Cleanup and Restoration Company of the LPGA. The new integrated campaign, launching on March 11, features national broadcast TV, paid social media, online video (OTV), and CTV.

Directed by MAMA of World War Seven, two new commercials entitled “Cave” and “Sand Trap” illustrate the value of taking a mulligan when a casual round of golf takes a turn for the worse. In “Cave,” a female golfer chases her ball into the rough – a cave to be precise – and while preparing to swing is confronted by an angry bear. “Sand Trap” finds a less-than-expert golfer failing to land a good shot in a sand trap, only to find himself rapidly sinking into quicksand. Both hazardous rounds are saved when the golfer proclaims their choice to “take a mulligan,” and calmly sets up another shot at the tee. SERVPRO’s beloved spokesman concludes, “When a bad shot happens, you should take a mulligan. When fire, water, or property damage happens, you should call SERVPRO.”

This professional campaign titled 'Mulligan' was published in United States in March, 2024. It was created for the brand: SERVPRO, by ad agency: BUNTIN. This Film medium campaign is related to the Professional Services industry and contains 3 media assets. It was submitted 7 months ago.

Credits

Client: SERVPRO
VP, Marketing Services: Chad Lewis
Director of Marketing: Chris Layfield

Agency: BUNTIN
EVP, Managing Director & Chief Creative Officer: Dave Damman
Senior Creative Lead / Writer: Frank Bertino / Jay Brockmeier
Senior Creative Lead / Art Director: Jayden Harmse / Aaron Branch
Art Director: Maddie Gosson
VP, Executive Producer: Danielle Keenan
Senior Producer: Patrick Haertel
VP, Director of Social: Morgan Murray
Social Specialist: Sam Pinsly
Content Maker: Zack Gregory
VP, Group Brand Director: Tara Zottola
Brand Director/Senior Brand Lead: Courtney Improta
Associate Brand Director: Heather Melrose
Associate Brand Manager: Maya Lozada

Production Company: WW7 (World War Seven)
Director: MAMA
Managing Partner: Josh Ferrazzano
Executive Producer: Sloane Skala
Head of Production: Kat Garelli
Production Coordinator: Nathan Villatoro
Producer: Jon Dawes

Post Production: Open Water Post
Post Producer: Matt Olson
Editor: Andy Peters
VFX Lead: Matt Perry
VFX Artists: Cary Graham, Adrian Martinez
Flame Artist: Tim Moore
Color: Jimmy Cadenas (Crooked Hat Color)

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.