Mulligan

Nashville-based idea-driven agency BUNTIN announces “Mulligan”, a hilarious new golf-themed campaign for cleaning and restoration leader SERVPRO in conjunction with the brand’s sponsorship of the PGA TOUR and LPGA.

The mulligan – an unofficial but frequently allowed do-over in golf – is the centerpiece of three spots in the campaign, all of which comically present situations where less-than-expert golfers choose to ‘take a mulligan,’ while disaster do-overs require the cleanup and restoration experts at SERVPRO to make property damage “Like it never even happened.” SERVPRO is the Official Mulligan Partner and Official Cleanup and Restoration Company of the LPGA. The new integrated campaign, launching on March 11, features national broadcast TV, paid social media, online video (OTV), and CTV.

Directed by MAMA of World War Seven, two new commercials entitled “Cave” and “Sand Trap” illustrate the value of taking a mulligan when a casual round of golf takes a turn for the worse. In “Cave,” a female golfer chases her ball into the rough – a cave to be precise – and while preparing to swing is confronted by an angry bear. “Sand Trap” finds a less-than-expert golfer failing to land a good shot in a sand trap, only to find himself rapidly sinking into quicksand. Both hazardous rounds are saved when the golfer proclaims their choice to “take a mulligan,” and calmly sets up another shot at the tee. SERVPRO’s beloved spokesman concludes, “When a bad shot happens, you should take a mulligan. When fire, water, or property damage happens, you should call SERVPRO.”