The brief was to communicate the main proposition of the brand – a lot of fresh and natural fruits in the bottle of juice. We’ve created Mr. Appleson who lives in the pack of Palma Juice and gathered all his relatives into his house.
This professional campaign titled 'Mr. Appleson' was published in Kazakhstan in August, 2017. It was created for the brand: Palma Juice, by ad agency: FCB. This Print medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 6 years ago.
Advertising Agency: FCB Almaty, Almaty, Kazakhstan
Creative Director: Konstantin Sobol
Art Director: Ruslan Suleimanov
Copywriter: Dauren Shubayev
Account Manager: Anastasia Matveyeva
Illustrator: Roman Shipunov