In this opportunity this print campaign that is being published in newspapers and magazines and also outdoor, aims to a young target since this target are those who handle the great fields in Argentina today. These young people, called by us: "Rural Millennials," are those who use technology for the full operation of the field.
This pickup is your best ally since it has all 4x4 capabilities but with high technology and it's in it, where these young people feel the affinity with the product.
In the executions we try that at first sight you see a field in a aerial way but when looking closely, we see that it is a Motherboard, this double game manages to have exactly our concept which is: “Amarok 4x4. In the technology field."
This professional campaign titled 'Motherboard' was published in Argentina in June, 2018. It was created for the brand: Volkswagen, by ad agency: Geometry Global. This Print medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted over 5 years ago.
Advertising Agency: Geometry, Argentina
Chief Creative Officer: Tony Waissmann
Creative Directors: María Luján Donaire, Hernán Damilano
Art Director: Santiago Castro
Copywriter: Paula Carboni
Illustrator: Esteban Ponce