ADVERTISING

Illinois Council Against Handgun Violence

Most Dangerous Street

Agency: FCB

Description

More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in six months and people should have been enjoying the first signs of spring. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence.
To inspire conversation and action, ICHV and FCB Chicago unveiled the “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.
The “Most Dangerous Street” specifically aims to gain support for the SAFE Act. The SAFE Act helps identify areas that experience high levels of crime based on data surrounding gunshot hospitalization and mortality per capita to create Safe Zones for improved neighborhood safety. More information on the SAFE Act: here. You can visit this link to take action: www.mostdangerousstreet.com.

This professional campaign titled 'Most Dangerous Street' was published in United States in April, 2019. It was created for the brand: Illinois Council Against Handgun Violence, by ad agency: FCB. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 6 media assets. It was submitted about 3 years ago.

Credits

Advertising Agency: FCB, Chicago, USA / FCBX
Event Production: Unit9 LA, Strictly FX
Chief Creative Officer: Liz Taylor
WW Creative Partner: Fred Levron
EVP, Head of Experiential: Kim DeNapoli
Associate Creative Director: Jack Miller
Sr. Copywriter: Jake Roland
EVP, Production: Kerry Hill
SVP, Executive Producer: John Bleeden
Producer: Domenic Caruso
VP, Management Director: Zach Kieltyka
Account Supervisor: Lauren Cartier
Account Supervisor: Daniel Kim
Account Director: Tara Reardon
Account Executive: Matt Bykowicz
Account Executive: Bianka Kristen
Account Executive: Lindsay Moore
Sr. Project Manager: David Eldred
Sr. Project Manager: Joey Orizczak
Project Manager: Kara Burghardt
Director, Business Analyst: Michelle Oben
Business Analyst: Carla Garcia
Technical Lead: Erik Christianson
Developer: Brendan White
EP, Director of Music: Stump Mahoney
Production: Lord + Thomas
Director: Ben Flaherty
Executive Producer: Dan Delaney
Line Producer: Noiemi Lobont
Director of Photography: Bryce Drobny
Photographer: Steven Piper
MoVI Operator: Myles Beeson
Editorial: Lord + Thomas
Editor: Nate Brav-McCabe
Executive Producer: Rene Steinkellner
Visual Effects / Color: Lord + Thomas
Colorist: Justin Orr + Caleb Hill
Motion Graphics: Mike Czerniuk
Audio: Lord + Thomas
Sound Designer and Mixer: Jason Ryan
Audio Assistant: Batsi Zesaguli
Producer: Alex Bartczak

ADVERTISING

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