Hatch Restore Sunrise Alarm Clock
Morning Horrors
Description
Insight: People are startled awake every morning by their current alarm clocks.
Big Idea: Starling alarms can feel like jumpscares from a horror movie.
Execution: Pairs horror-movie tropes with exaggerated alarm reactions to show how traditional alarms feel shocking and positions Hatch as the calm way to wake up.
This student campaign titled 'Morning Horrors' was published in United States in December, 2025. It was created for the brand: Hatch Restore Sunrise Alarm Clock, by ad school: S.I. Newhouse School of Public Communications. This Print medium campaign is related to the Electronic Devices and Household Products industries and contains 3 media assets. It was submitted about 5 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Copywriter: Nora Fay
Instructor: Mel White
