More than just forgetting

School: The Higher Institute Of Applied Arts


This is an awareness campaign about Alzheimer's disease that focuses on explaining the disease more and clarifying aspects that go beyond just forgetting. Therefore, the name of the campaign is "More than just forgetting."

This student campaign titled 'More than just forgetting ' was published in Egypt and United States in December, 2023. It was created for the brand: Alzheimer's, by ad school: The Higher Institute Of Applied Arts. This Design and Print media campaign is related to the Health and Pharmaceutical industries and contains 3 media assets. It was submitted 4 months ago by Graphic designer : Aladdin Ahmed of The higher institute .


This student campaign explores the world of advertising and product design. (Aladdin Ahmed Hassan), created a series of ads for Alzheimer's Disease International, each with its own unique concept and style. The ads are creative, eye-catching, and effective in communicating the benefits of the products.
The student was supervised by Dr. Eman Salah-Eldin, Doctor of advertising and design at the Higher Institute of Applied Arts.


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