Description
The iconic shape is based on the letter "M" that stands for "Monte" and the letter ”R" that stands for "Rock", reflecting confidence, simplicity and solid vision at the same time! Using the hot red color based on Montenegro flag, The best color that is associated with energy, strength, power, determination as well as passion. And the Gray color that is based on the rock is a cool and a balanced color. Gray is an emotionless and neutral color!
This professional campaign titled 'MonteRock Brand Identity' was published in Egypt in May, 2019. It was created for the brand: MonteRock Montenegro, by ad agency: Creative Ode. This Design medium campaign is related to the Professional Services industry and contains 16 media assets. It was submitted about 5 years ago.
Credits
Advertising Agency: Creative Ode, Cairo, Egypt
Creative Director: Ahmed Metwally
Executive Director: Hend Halim
