No industry is feeling the impact of the COVID-19 pandemic more than travel and hospitality. People are reluctant to leave their homes. And they’re paranoid about keeping themselves and their loved ones safe. As a luxury resort located on 37,000 acres of Montana wilderness, our Paws Up client saw an opportunity to highlight their remoteness and beauty as the perfect remedy for those who believe in social distancing, yet crave breathtaking vistas and adventures after months of confinement. This campaign serves as an invitation and a “visual valium” for everyone feeling overwhelmed by the daily headlines and challenges right now.
This professional campaign titled 'Montana Distancing' was published in United States in April, 2020. It was created for the brand: The Resort at Paws Up, by ad agency: MMB. This Print medium campaign is related to the Hospitality, Tourism industry and contains 3 media assets. It was submitted almost 4 years ago.
Advertising Agency: MMB, Boston, United States of America
Executive Creative Director: David Register
Creative Director/Copywriter: Neal Hughlett
Associate Creative Art Director: Ryan Dalton
Photographer: Pieter De Liagre Bohl, Kevin McNeal, Stuart Thurlkill