ADVERTISING

IKEA

Monsters Not Included

Agencies: Ogilvy Berlin Ogilvy UK

Description

IKEA unveils its newest Halloween campaign, offering a fresh perspective on the age-old childhood fear that has haunted every generation – bedroom monsters. Whether it’s them hiding under the bed, inside the closet, or behind a curtain, it’s a fear that children can relate to.

This professional campaign titled 'Monsters Not Included' was published in Germany and United Kingdom in October, 2023. It was created for the brand: IKEA, by ad agencies: Ogilvy Berlin and Ogilvy UK. This Film, OOH Outdoor, and Print media campaign is related to the House, Garden and Household Products industries and contains 3 media assets. It was submitted 8 months ago by Creative Director: Felipe Galiano of Ogilvy.

Credits

Chief Creative Officer (EMEA): Dr. Stephan Vogel
Chief Creative Officer (Germany): Dora Osinde
Global Executive Creative Director (UK): Daniel Fisher
Executive Creative Director (Germany): Felipe Galiano, Matt Longstaff
Global Creative Director (UK): Juliana Paracencio
Senior Copywriter (Germany): Rafael Quintal
Senior Art Director (Germany): Cheryl Lee
Senior Designer (UK): Laurence Blake
Senior Arabic Writer (UAE): Karim Sherif
Client Service Director (Germany): Melina Boelen
Hogarth Post Production Executive Producer (Germany): Meike Sinemus
Video Editor (Germany): Dominik Bull

Production Company: Flying Eye Studio
Director: Marcello Amora

Music: DaHouse
Music Supervisor: Wonder Bettin, Lucas Mayer, Silvio Erne
SFX: Wonder Bettin
Executive Producer: Cassiano Derenji

Color Grading: Basis Berlin
Colorist: Pippo Color

Terre des Hommes
Cencosud S.A - ...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.