Monsters Not Included

Agencies: Ogilvy Berlin Ogilvy UK


IKEA unveils its newest Halloween campaign, offering a fresh perspective on the age-old childhood fear that has haunted every generation – bedroom monsters. Whether it’s them hiding under the bed, inside the closet, or behind a curtain, it’s a fear that children can relate to.

This professional campaign titled 'Monsters Not Included' was published in Germany and United Kingdom in October, 2023. It was created for the brand: IKEA, by ad agencies: Ogilvy Berlin and Ogilvy UK. This Film, OOH Outdoor, and Print media campaign is related to the House, Garden and Household Products industries and contains 3 media assets. It was submitted 8 months ago by Creative Director: Felipe Galiano of Ogilvy.


Chief Creative Officer (EMEA): Dr. Stephan Vogel
Chief Creative Officer (Germany): Dora Osinde
Global Executive Creative Director (UK): Daniel Fisher
Executive Creative Director (Germany): Felipe Galiano, Matt Longstaff
Global Creative Director (UK): Juliana Paracencio
Senior Copywriter (Germany): Rafael Quintal
Senior Art Director (Germany): Cheryl Lee
Senior Designer (UK): Laurence Blake
Senior Arabic Writer (UAE): Karim Sherif
Client Service Director (Germany): Melina Boelen
Hogarth Post Production Executive Producer (Germany): Meike Sinemus
Video Editor (Germany): Dominik Bull

Production Company: Flying Eye Studio
Director: Marcello Amora

Music: DaHouse
Music Supervisor: Wonder Bettin, Lucas Mayer, Silvio Erne
SFX: Wonder Bettin
Executive Producer: Cassiano Derenji

Color Grading: Basis Berlin
Colorist: Pippo Color

Terre des Hommes
Cencosud S.A - ...


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