Description
Homes R Us Turn Fear into Friendship This Halloween
This Halloween, Homes R Us launch *No Room for Scary*, a campaign that shows how design can shape how people feel at home. Built on a universal childhood fear—the unknown at bedtime—the idea is simple: when the lights come on, fear disappears.
By illuminating dark corners, imagined monsters turn into friendly companions. The idea comes to life across social, digital, and in-store activations, led by the Monster-Friendly Edition—a limited range of lamps, nightstands, and bedframes designed to make bedrooms brighter, safer, and more fun.
For Homes R Us, the campaign reinforces the belief that a home is where children feel safe and free to imagine. For Think Human, it signals a new creative chapter—one rooted in empathy, storytelling, and meaningful design.
This professional campaign titled 'Monster Friendly Collection' was published in Egypt, Saudi Arabia, and United Arab Emirates in October, 2025. It was created for the brand: Homes r Us, by ad agency: Think Human Creative. This Digital, OOH Outdoor, and Print media campaign is related to the Retail Services industry and contains 2 media assets. It was submitted about 17 hours ago.
Credits
Client: Homes R Us
Campaign Title: No Room for Scary
Launch Date: October 2025
Markets: UAE / GCC
Rasha El Saadi – Head of Creative at Lals Group
Ahmed Sherbini – Chief Executive Officer
Zeina Korek – Client Partnership Director
Dina Abdo – Sr. Client Partnership Manager
Tiago Bastos – Creative Director, Art Director
Kartik Aiyar – Creative Director
Allan Khoury – Sr. Art Director
Hamdan Parvani – Sr. Art Director
Xcave Studios – Production House
