ChildFund International


Agency: WRTHY


Despite the fact that The National Center for Missing and Exploited Children’s CyberTipline receives more than 80,000 reports of suspected online child sexual exploitation daily, tech companies in the US are not required to proactively search for child sexual abuse imagery. While the companies are legally required to report child sexual abuse imagery once they’ve been made aware of it, there is no punishment for online platforms that don’t remove the content quickly.
WRTHY’s robust multimedia campaign features a powerful PSA. WRTHY's first IP, the WRTHY widget, a one click public pressure tool that allows anyone to raise their voice and show policy makers that something needs to change to protect our kids; and a mini doc series featuring leading experts:
Sonya Ryan, CEO and founder of the Carly Ryan Foundation, discusses the dangers children face online after her daughter was murdered by an online predator.
Michelle Miller of the National Children’s Alliance reveals how the sharing of child sexual abuse material online continues to retraumatize survivors every time the image is shared, seen or traded and not removed.
Jim Cole, recently retired Special Agent at Homeland Security Investigations, explains the tech tools that exist but are not implemented to protect children.
Alan Scott of Legacy Effects (The Hunger Games, Star Trek, Jurassic Park) and Michelle Miller go behind the scenes to explain the inspiration behind the design of the main character in the #TAKEITDOWN film.

This professional campaign titled 'Monster' was published in United States in September, 2023. It was created for the brand: ChildFund International, by ad agency: WRTHY. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted 13 days ago.


WRTHY - Agency
Lew Willig - Executive Creative Director
Mark Girand - Creative Director
Evangeline DiMichele - Account Director
Katie Harrison - Co-founder, Partner
Jenifer Willig - CEO, Co-founder
Harry Lowell, Betsy Beale, Ari Wilhem - Producers
Jaadi Fonseca - Designer
Erin Thornton - Co-founder, Partner
Sheila Roche - Co-founder, Partner
Margaux Ravis - Producer
Tiana Holt - Strategist

#TakeItDown Film Production - Biscuit Filmworks
Noam Murro - Director
Shawn Lacy - Executive Producer
Andrew Travelstead - Producer
Emily Skinner - Producer
Sean Moody - Head of Production
Eric Schmidt - Director of Photography
Brock Houghton - Production Designer
Gretchen Patch - Wardrobe Stylist
Dominie Till - Hair and Makeup Artist

Editorial - WORK Editorial
Stewart Reeves - Editor
Remy Foxx - Executive Producer
Gabrielle Page - Head of Production

VFX - Parliament
Enca Kaul - Founder/Head of Production
Phil Crowe - Creative Director
Udesh Chetty - Creative Director

SFX - Legacy EFX
Lyn-Del Pedersen - Production Coordinator
Alan Scott - Co-Founder

Docuseries Production - Gravy Films
Ben Steinbauer - Director
Brent Stoller - Executive Producer

Docuseries Editorial - The Bear
Angie Dominguez - Editor
Elizabeth Spiva - Executive Producer

Pulse Music, Music (Monster)
John Fredericks, Music (Docuseries, Jim Cole, Sonya Ryan)
Marmoset Music, Music (Docuseries, Michelle Miller, Alan Scott)

Media and PR
Touchpoint Media
The Lede Company

sodic sports club


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