Description
In 1896, as Louis Vuitton’s innovative trunks gained unprecedented influence, Georges Vuitton sought a way to protect their integrity while expressing the House’s unique identity — designing an ornamental pattern of interlaced LV initials and stylized floral motifs. The Monogram was born.
For 130 years, it has remained a timeless testament to creativity and craftsmanship — transcending generations.
To celebrate the 130th Monogram anniversary, icons that define Louis Vuitton’s heritage codes emerge as beacons of the House’s enduring spirit — showcasing the legacy of the Monogram with House Ambassadors and friends of the House Zendaya, Catherine Deneuve, Hoyeon, and Liu Yifei.
This professional campaign titled 'Monogram 130 Anniversary' was published on January 01, 2026. It was created for the brand: Louis Vuitton, by ad agency: Petronio Associates. This 360° medium campaign is related to the Fashion industry and contains 35 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency: Petronio Associates, Paris, France
Production Company: 138 Productions, Paris, France
Art Director: Ezra Petronio, Lana Petrusevych
Photographer: Glen Luchford
Stylist: Marie-Amélie Sauve
Hair: Ursula Stephen
Makeup: Ernesto Casillas
Nails: Nelly Ferreira
Set Design: Baptiste Glaymann
Models: Zendaya, Catherine Deneuve, Hoyeon, Liu Yifei
Narrator: Sophie Fontanel
