ADVERTISING

RAHA

Monogamy

Agency: TBWA

Description

HIV infections are rife throughout Africa, and massive effort is expended by governments and NGO’s across the continent in an effort to educate the public about the dangers of unprotected sex. The advertising in this category is often based on ‘scare tactics’ that dwell on the negative outcomes of HIV infection, e.g. social rejection, loneliness, a family left to fend for itself, etc. With this particular advertisement we have taken a slightly lighter approach based on a single amusing line playing on the words ‘monogamy’ and ‘mahogany’; in Kenya virtually everyone speaks quite good English, so the verbal nuance is well understood. Of course, this is a way of drawing attention to a very serious message: “Use a condom for maximum protection”. To maximize the visual effect we actually produced wooden carvings that will also be utilized as POS items.

This professional campaign titled 'Monogamy' was published in Kenya in May, 2013. It was created for the brand: RAHA, by ad agency: TBWA. This Outdoor medium campaign is related to the Health industry and contains 1 media asset. It was submitted over 9 years ago.

Credits

Advertising Agency: TBWA East Africa, Nairobi, Kenya
Executive Creative Director: Jimmy Geeraerts
Art Director: Yash Deb
Copywriter: Mark Kovalevsky
Photographer: Yash Deb

ADVERTISING

iStock Essentials

aerial view drone shot of prague...

Artist: artlab

iStock Signature

Time-lapse: Aerial Bridges on Vl...

Artist: Hirunyaphornkul

iStock Signature

Timelapse view Charles Bridge cr...

Artist: holgs

iStock Essentials

Man looks panorama city from bal...

Artist: Viktar Lameika

iStock Signature

Prague Old Town Square And Tyn C...

Artist: captamotion

iStock Essentials

Aerial view of Prague city and P...

Artist: Dmytro Kosmenko

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.