Unused phones should have a second life. And in the UK, where most homes have at least two of them forgotten at the end of the drawers, giffgaff wanted to make a change.
But phones can be reused for more than creating new ones, they can be converted into useful products for us, and in this case, the Amputee community.
This student campaign titled 'Mobiles for Mobility' was published in Spain and United Kingdom in March, 2022. It was created for the brand: giffgaff, by ad school: Miami Ad School. This Experiential and Outdoor media campaign is related to the Electronic Devices industry and contains 7 media assets. It was submitted about 1 year ago by Art Director: Ilu Shilpakar of Miami Ad School Madrid.
Advertising Agency (School): Miami Ad School Madrid
Creative Team: Ilu Shilpakar & Claudia Ruisánchez
Tutor: Pranay Suri