Colonoscopies can help detect cancer in its early stages and save lives. Unfortunately, there was a 65% drop in people getting screened due to the pandemic.
We needed a compelling, transformational creative strategy to dispel the stigma of the procedure among the target audience, adults 45+. A new NASA-funded study revealed that exposure to space radiation on long trips, like a voyage to Mars, could permanently harm astronauts’ intestines and lead to stomach and colon cancer.
We leaned heavily on the juvenile joke to invite and troll influencers on Twitter. Using social listening tools, #MissionToUranus got inserted in EVERY relevant conversation during March: Submarine Day, Live Long and Prosper Day, the launch of an Omega watch called Uranus, and The Oscars, to name a few.
This professional campaign titled '#MissionToUranus' was published in United States in March, 2022. It was created for the brand: Colon Cancer Coalition, by ad agency: BeautifulBeast. This Digital medium campaign is related to the Health and Public Interest, NGO industries and contains 4 media assets. It was submitted about 1 year ago by CEO, Creative Chairman: Aldo Quevedo of BeautifulBeast.
Advertising Agency: BeautifulBeast, Dallas, United States of America
3D Animation: Latina Studio
Editorial And Post Production: Republic Editorial
Sound Design: Deaf Mule Studio
Chief Creative Officer: Flor Leibaschoff
CEO, Creative Chairman: Aldo Quevedo
Creative Director, Art Director: Guillermo Bagnato
Senior Writer: Marc Colombo
Chief Brand Officer: Salma Gottfried
Chief Digital Strategist: Mauricio Del Castillo
Director Of Mission and Partnerships: Erin Peterson
Executive Producer, Post-production: Carrie Callaway
Editor: Shaddai Berron
Motion Graphics Designer: Edgar Garza
Graphic Designer: Jason Vigue
Director of Postproduction, 3D Animation: Andres Moreno
Executive Producer, Sound Design: Victor Macias
Chief Sound Engineer, Mixer & Sound Designer: Giovanni Locatelli
Sound Engineer: Carlos Gonzalez
Sound Engineer: Francisco Royo
Sound Engineer: Daniel Burnet
Executive Producer, Development: Kristian Bottini
Account Director: Jeffrey Lefkovitz
Creative Director, Digital: Troy Millhoupt
Account Supervisor: Kagan Baker