Mission: Eradicate the Boring
Description
Insight: People turn to Fluff to make boring snacks fun.
Big Idea: Fluff can only make your snacks more fun.
Execution: Exaggerate Fluff’s mission to eradicate boring by showing it trying and failing to make life’s dullest things more fun by putting fluff on them.
This student campaign titled 'Mission: Eradicate the Boring' was published in United States in December, 2025. It was created for the brand: Marshmallow Fluff, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor medium campaign is related to the Food industry and contains 3 media assets. It was submitted about 5 hours ago.
Credits
School: S.I. Newhouse School of Public Communications
Copywriter: Nora Fay
Instructor: Mel White
