Description
Curiosity goes beyond just questioning; it’s a drive, an energy and a spark that connects minds and mediums.
In IQOS’s "Curious Minds" campaign, we explore what happens when curiosity is not only encouraged but curated. We bring together a diverse and innovative array of artists whose work thrives at the intersection of exploration and expression to dive deeper into each of their curious paths.
This professional campaign titled 'Minds At Play' was published in Egypt in July, 2025. It was created for the brand: IQOS, by ad agency: SDWORKS. This campaign is related to the Electronic Devices industry and contains 5 media assets. It was submitted about 5 hours ago.
Credits
Artists: Hannah Patten @hannah.patten, Leila Nassar @leila.h.nassar, Nadine Khalifa @nadinekhalifadesigns, Caroline Berzi @carolineberziart, Yasmin Hazek @yasminehazek
IQOS Team: Mariam Iskander @mariam.iskander, Mirna Henry @mirnahenryy
Art Direction + Production: SDWORKS @sdworks.sdworks
Directed by: Ahmed Saad @getlostsaad
Dop: Adnan @dido0o___
1st AD: Abdelrahman El-Attar @attarantino
2nd AD: Alina Papova @papovalina
Art Direction: Farah Fawzi @farahfawzi_, Amina Farouk @aminafarouuk
Post production: Yousef El Antably @y3ntably, Omar Emad @lilmooryx
Sdworks team: Rawan El Tanbadwy @rawaneltanbadwy, Salma Gamal @salmagamal_
Producer: Hassan Moussa @hhassan0
Line Producer: Alia Tarek @_aliatarek
Photography: Baher Khairy @baherr366
Light: Jimmy's Lighting Solutions @jimmys.light
Styling: Resha @reshagrams, Roukaya Afifi @roukayaafifi
Cast: Vigor Casting @vigor.casting
