“This is literally cutting-edge, mind-reading research.” - Dr Paul Scotti, Research Scientist. Fujfilm INSTAX is proud to present [Mind]ography, an experiment that sits at the intersection of science and art. It combines fMRI brain scans and cutting-edge machine learning to literally reconstruct memories.
Recreated memories; 'flowers' and 'gold chain'.
Recreated memories; 'fig crate' and 'Maddison Square Park'.
Description
“This is literally cutting-edge, mind-reading research.”
- Dr Paul Scotti, Research Scientist.
Fujfilm INSTAX is proud to present [Mind]ography, the world’s first memories printed straight from the mind.
[Mind]ography is an experiment that sits at the intersection of science and art. Lead by a team of experts, the memory reconstruction process combined fMRI brain scans and cutting-edge machine learning to literally reconstruct memories from the mind of Nicole Toum, a support worker from Sydney.
This professional campaign titled '[Mind]ography: the world's first printed memories. ' was published on September 03, 2024. It was created for the brand: Fujifilm Instax, by ad agency: HERO. This Content, Digital, and Film media campaign is related to the Electronic Devices, Electronics, Technology, and Fashion industries and contains 3 media assets. It was submitted 15 days ago.
Credits
Client – Fujifilm
General Manager – Photo Imaging Division: Mary Georgievski
Head of Product Marketing Operations – Photo Imaging Division: Daniel Paul
Brand & Digital Marketing Manager: Sakshi Vyas
Senior Product Manager – Photo Imaging Division: Roy Kim
Brand & Marketing Coordinator – Photo Imaging Division: Vanessa Chen
Agency – HERO
Executive Creative Director: Ben O’Brien
Senior Art Director: Mitchell Sutton
Senior Copywriter: Josh Campbell
Art Director: Charlotte Smith, Johnathan Akiki
Designer: Sammy Lee
Studio Manager: Daniel Hickey
Senior Producer: Jeff Edwards
Executive Planning Director: Lu Vardy
Junior Planner: Grace Coutts
Senior Account Manager: Sophie Toy
Communications Director: Ebony Santin
Communications Manager: Stephanie Rinaldi
Social Manager: Gemma Davies
Production – Chisel
Senior Producer: Emma Whitehouse
Directors: Jarid Seymour / Emily Mays
DOP: Jarryd Sinclair
Editors: Ben Bowles
Colourist: Peter Danks
Mix: Anthony Marsh
Animator: Adrian Katz
