Description
MILF Now Stands for “Moms I’d Like to FEED” thanks to Yung Gravy and Jimmy John’s® Red Velvet Cookies.
Jimmy John’s® is tempting chocolate-lovers this Valentine’s Day with the release of a sweet new dessert, the Red Velvet Cookie, available for a limited time.*To honor the release of this sensational new treat, Jimmy John’s partnered with multi-platinum rapper, TikTok superstar and notorious fan of older women, Yung Gravy, to redefine the term “MILF” to mean “Moms I’d Like to FEED.”
“I’ve been counting down the days until the release of the Red Velvet Cookie,” said Yung Gravy, who released a new video in honor of the event. In the hilarious, over-the-top dramatic reality show-style video, Yung Gravy is tasked with awarding a Red Velvet Cookie to his favorite MILF. The winner may surprise you!
Like all Jimmy John’s menu items, the Red Velvet Cookie is made with the highest quality ingredients, including dark brown sugar, cocoa, and vanilla topped with sweet white chocolate chips.
This professional campaign titled 'MILF & Cookies - Red Velvet' was published in United States in January, 2023. It was created for the brand: Jimmy John’s, by ad agency: VaynerMedia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted almost 2 years ago.
Credits
Client: Jimmy John’s
Campaign: “MILF & Cookies”
Agency: VaynerMedia
Client: Jimmy John’s
Director of Consumer Engagement Suzanne DeRouchie
Manager, Social Media Meredith Almond
Agency: VaynerMedia
Group Creative Director: Mimia Johnson
Associate Creative Director: Angela Granados
Senior Copywriter: Scotty Mendlinger
Senior Creator: Briana Plantyn
Creator: Mereyah Cage
VP, Director of Strategy: Hayley Grant
Senior Strategist: Janie Matthews
VP, Client Partnerships: Meredith Montana
Senior Account Executive: Michelle DeSantis
Producer: Joey Joseph-Stokes
Project Manager: Vicky Tahos
Production Company: Eva Nosidam
Chief Production Officer: Maya Brewster-Dorian
Executive Producer: Mat Hollis
Executive Producer: Laura Shea
Senior Producer: Naina Pomerantz
Producer: Colin Lewis
Production Coordinator: Jes Pappalardo
Director: Nema Vand
DP: Aaron Phillips
Editor: Ryan McIlraith
Lead Assistant Editor: Haley Insley
Colorist: Oliver Eid
Audio Engineer: TJ Dumser