School: Miami Ad School
When tourists leave NYC they usually end up with a remaining balance in their Metrocards that they won’t use anymore. MTA will allow tourists to utilize this extra money by donating it to a charity of their choice as a way of giving back to the city. After donating, tourists will get a customized Metrocard they can keep as a souvenir.
This student campaign titled 'Metro Give' was published in United States in August, 2019. It was created for the brand: Metrocard, by ad school: Miami Ad School. This Integrated medium campaign is related to the Transport industry and contains 1 media asset. It was submitted about 3 years ago.
Advertising Agency: Miami Ad School
Art Director: Paola Delgado
Copywriters: Joey Chialluri, Rhea Kumar, Smriti Rana