Description
Marklinica partnered with ORA Lines to bring Methyl Folate to life through a comprehensive branding, packaging, and medical brochure design that speaks directly to its core audience—pregnant women and healthcare professionals. With a focus on scientific accuracy and emotional warmth, this project blends medical credibility with a reassuring visual identity, ensuring that both patients and doctors feel a deep sense of trust in the product.
Concept & Art Direction
Methyl Folate is a vital supplement for expectant mothers, playing a crucial role in fetal development and maternal health. Marklinica's approach was to create a design that feels both nurturing and authoritative, balancing the delicacy of motherhood with the strength of medical innovation. The art direction embraces soft yet vibrant visuals, evoking warmth, care, and trust.
Visual Identity & Packaging Design
To create a strong shelf presence, Marklinica crafted a bold yet comforting design with a modern, clean layout that ensures clarity and ease of communication.
🔸 Color Palette – A vibrant orange and white theme exudes energy, positivity, and health while creating strong visual recall. The color choice also reflects nourishment and vitality, resonating with both expectant mothers and medical professionals.
🔹 Typography – A combination of bold, legible fonts for critical information and softer, rounded elements to enhance the sense of care and reassurance.
🔸 Imagery & Structure – The hero visual of a pregnant woman reinforces the product’s purpose, directly connecting with its audience. Every detail in the design is carefully placed to ensure scientific integrity meets emotional engagement.
Medical Brochure & Scientific Content
Marklinica didn’t stop at aesthetics—we also crafted the scientific content to ensure that the medical brochure effectively communicates the benefits of Methyl Folate to healthcare providers. The content is structured to highlight:
✅ The importance of methyl folate in fetal neural development.
✅ Its role in preventing congenital defects.
✅ Why healthcare professionals should recommend it over synthetic folic acid.
The brochure layout follows the same brand consistency, ensuring that every touchpoint—from the packaging to the informational materials—reinforces trust and medical credibility.
Final Outcome
Marklinica’s strategic branding and packaging for Methyl Folate successfully bridges the gap between science and emotion, positioning it as a must-have supplement for maternal health. The seamless integration of design, medical communication, and branding ensures that Methyl Folate is not just another product on the shelf but a trusted companion in every mother’s journey to a healthy pregnancy.
This professional campaign titled 'Methyl Folate: Because Even Supermoms Need a Sidekick!' was published in Egypt in October, 2023. It was created for the brand: Ora Lines, by ad agency: Marklinica. This 360°, Content, and Design media campaign is related to the Health industry and contains 7 media assets. It was submitted 9 months ago by CEO : Rana Mohsen of Marklinica Agency.
Credits
Marketing Agency: Marklinica
Art Director: Rana Mohsen
Presentation Designer: Mohamed Gohar