Agency: Popcult Group


In both radios, we use cultural insight about the relationship between a mother-in-law and her daughter-in-law and the relationship between customer service and his complaining customer. We portray how a headache can make day-to-day friction between two people more irritating.

This professional campaign titled 'METAL HEADACHE' was published in Indonesia in October, 2022. It was created for the brand: Herbapain, by ad agency: Popcult Group. This Audio medium campaign is related to the Health industry and contains 4 media assets. It was submitted 28 days ago by Arif Kurniawan of Popcult Group.


CEO: Khairul Akbar, COO: Dewanto Nugroho
Executive Creative Director: Khairul Akbar
Creative Director: Fachrunnas
Copywriter: Algi Putra, Deny Triyono, Khairul Akbar
Art Director: Algi Putra, Deny Triyono, Khairul Akbar
Musician: Ridwan, Ichal
Group Head: Algi Putra, Deny Triyono
Audio Post: Radioclinique
Editor: Mamung Mundhi, Indra
Production Team: Lana Magie, Satriani Ababil, Arif Kurniawan
Account Management Eldini Hilman


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