Mess doesn't pay

Agency: McCann


For years, IKEA has been offering smart, stylish and affordable solutions for every mess around the house.

While usually we emphasizes the style and design our items have to offer, we never present the other side of mess, the side of how expensive mess is.

And 2023 is certainly an appropriate year to address this side.
Mess makes us buy new things, simply because we can't find them.

And then the mess makes us disappointed for finding them at the back of a drawer or closet right after buying them.
So were happy to share a 3 films campaign, present different frustrating situations that everyone of us can identify with, and remind us that - mess doesn't pay, literally.

This professional campaign titled 'Mess doesn't pay' was published in Israel in May, 2023. It was created for the brand: IKEA, by ad agency: McCann. This Film medium campaign is related to the Household Products industry and contains 4 media assets. It was submitted 12 months ago.


Advertising Agency : McCann TLV
Creative: Sigal Abudy, Asa Keren, Yonatan Title, Gidi Shamir, Mel Caspi
Costumer management: Michal Popov, Bat-el Assayag, Chizkia Hodaya, Yarden Mizrahi
Strategy: Amit Fass, Shlomi Nachmias
Production: Orit Zigmond
Director: Roy Kafri


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