Description
As the official car partner for The Traitors Ireland, Mercedes-Benz Ireland launched a comedic new TV campaign featuring the new electric Mercedes GLC. Created by NK Creative along with Reblis Films and director James Fitzgerald, we created a campaign than features four 10-second spots that tap into the intense deceit and mistrust of the hit reality show, turning simple family trips into mini roundtables.
This professional campaign titled 'Mercedes x Traitors' was published in Ireland in August, 2026. It was created for the brand: Mercedes-Benz, by ad agency: NK Creative. This Film medium campaign is related to the Automotive and Personal Transportation and TV and Streaming Promos industries and contains 1 media asset. It was submitted about 1 hour ago by Head of Production: Brian Daly of In the Company of Huskies.
Credits
HEAD OF MARKETING MDL: Stephanie Bell
MARKETING CONSULTANT : Dawn Allison
AGENCY: NK Creative
CREATIVE DIRECTOR: Nick Kelly
EP: Ciarán Walsh
PRODUCTION COMPANY: Reblis Films
DIRECTOR: James Fitzgerald
PRODUCER: Lisa Turnbull-Daly
PRODUCTION ASSISTANT: Edie Walsh
LOCATIONS ASSISTANT: Amy Fahy
1ST AD: Ben Spillane
DOP: Aidan Gault
FOCUS PULLER: Dean Gordon
CLAPPER LOADER: Jack Breslin
GAFFER: Mark Sosiak
EDITOR (On Set): Laura Briggs
BEST BOY: Kevin McFadden
ELECTRICIAN: Kai Kobayashi
ELECTRICIAN: Seni Kotliarov
GRIP: Jimmy Gillen
GRIP DRIVER: Dave Foley
SOUND OPERATOR: Kurt Howard
ART DIRECTOR: Anna Tavlinkskaya
ART ASSISTANT: Lucas Kelly
COSTUME DESIGNER: Sarah Flanaghan
COSTUME ASSISTANT: Suzanne Rayfus
MAKE UP ARTIST: Jennifer Clapham
TALENT
Father: Kevin Ryan
Daughter: Alannah Culhane
Chaperone: Emma Crawley
Son: Louis Kirwan
Chaperone: Gillian Cody /Ken Kirwan
Casting:Shauna Griffith Casting
Offline Edit: Laura Briggs
Sound Design: Steve Maher
Colourist: Misha Kim
Online: Ronan Fox
