Mentos Perfetti

Mentos Fresh Talent

Agency: Dentsu Creative France







In the manner of a music label, Mentos collaborated with Spotify to spotlight four promising, yet underrepresented artists: ALMÄ MANGO, YAASTER, LÉMOFIL, and IGEE.

These artists were handpicked from hundreds of profiles for their unique freshness. Mentos empowered the dentsu group to co-create personalized music videos with the artists, thereby capturing and showcasing their individual personalities.

We broadcasted their performances on all the music promotion platforms and even directly on Spotify with a dedicated playlist : « Mentos Fresh Talent ». Meanwhile, interviews about their personal life stories were conducted so that the public can better understand and connect with them.

This professional campaign titled 'Mentos Fresh Talent' was published in France in November, 2023. It was created for the brands: Mentos and Perfetti, by ad agency: Dentsu Creative France. This Digital and Film media campaign is related to the Confectionery, Snacks industry and contains 5 media assets. It was submitted 3 months ago by Dentsu Creative France.


Brand: MENTOS France
Lila Mouhoubi: Senior Product Manager / Activation Manager
Marketing Director: Sonia Depoilly

Agency: Dentsu Creative France
CEO: Cécile Bitoun
Managing Director: Nathaël Duboc
Executive Creative Director & Deputy General Manager: Sébastien Zanini
Deputy General Manager: Amélie Ozouf
Head of Production: Anthony Raton
Art Director: Benoit Deldique
Copywriter: Sacha Baroukh
Motion Designer: Priveen AMIRTHALINGAM
Head of Strategy: Alexandra Servant-Rony
Strategist: Zoé Delmere
Project Manager: Mathilde Roux

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