Meiomi’s Elevated Sophistication Meets Woodbridge’s Everyday Warmth

Meiomi and Woodbridge wines have new campaigns now airing, created by Erich & Kallman, the award-winning independent advertising agency!

For Meiomi, Erich & Kallman created "The Perfect Finish," a sensory-driven 30 second video that uses ASMR: subtle, immersive sounds and visuals like pouring swirling and sipping, to evoke the sensation of tasting the wine. Slow-motion pours, swirling visuals, a deep voiceover and jazz soundtrack set the scene as a group of friends enjoy the wine by a fireplace at night. This product-forward, unapologetically indulgent spot was perfect for the lifestyle-heavy brand of Meiomi.

For Woodbridge, "The Bottle that Belongs" takes a different approach, celebrating the wine's versatility across everyday moments, from holiday dinners to lakeside picnics to takeout nights on the couch. The bottle remains fixed at the center while the world transforms around it, captured with an innovative custom rig and volume wall setup to create rich, immersive environments.

The two campaigns reflect distinct brand personalities: Meiomi is aspirational and sensory-driven, while Woodbridge is approachable and down-to-earth.

Both campaigns are digital-only and launched in March 2026.

"Meiomi and Woodbridge are both exceptional wines, but they speak to completely different moments in people's lives.” said Eric Kallman, Founder and Chief Creative Officer of Erich & Kallman. “Our job was to honor that, to make Meiomi feel like a reward and Woodbridge feel like a constant. Each spot had to serve each brand’s emotion."

“We’ve built a truly strong partnership with E&K, and this third and fourth collaboration together brought forward everything we value most about working as one team: inspired creative, well-paced copywriting, and a keen understanding of each brand’s unique magic,” said Helen Kurtz, Chief Marketing Officer at The Wine Group. “Most importantly, it reinforced what makes our partnership so special—an easy, energizing collaboration that consistently brings out the best in our brands.”