Progressive Insurance

Meet the Progressive Pigeons, Two Brand New Characters Starring in New Animated Campaign

Agency: Arnold Worldwide



Mix It Up

The Progressive Pigeons


Like with their iconic spokesperson Flo and everyone's favorite Parenta-life coach, Dr. Rick, AOR Arnold has now created two new hilarious animated characters for the Progressive brand. All in an effort to help give potential consumers a "bird’s eye view" on possibly saving $750 by switching to Progressive.

While there are more to come, these first three animated spots (“Dream,” “Smartwatch,” and “Mix It Up”) feature The Progressive Pigeons, an "Odd Couple"-like comedy duo. The platonic pigeons call each other out and give each other a hard time. But deep down, they both know they’re two puzzle pieces that fit together. They’re just two pigeons who enjoy people watching – not to mention daydreaming on how to spend $750.

Through quippy one-liners and quick-witted banter, the pair comment on everything from how this money can buy plane tickets, to everyday expenses like groceries.

The campaign targets young drivers under 35, who value saving money on things like car insurance, especially as inflationary pressures have made everyday expenses like groceries a lot more expensive. The goal is to contextualize just how much $750 can benefit your life, from big ticket items to common essentials.

“Dream” and “Smartwatch” are currently airing nationally and “Mix It Up” goes live on 1/29. Digital video and social content will be rolling out throughout Q1. The campaign was animated by Emmy-award-winning Nexus Studios, and directed by acclaimed craftsman Conor Finnegan.

This professional campaign titled 'Meet the Progressive Pigeons, Two Brand New Characters Starring in New Animated Campaign' was published in United States in January, 2024. It was created for the brand: Progressive Insurance, by ad agency: Arnold Worldwide. This Film medium campaign is related to the Insurance industry and contains 4 media assets. It was submitted 3 months ago by Founder: Kristen Bryan of KBPR.


Client: Progressive Insurance
Agency: Arnold Worldwide
Chief Creative Officer: Sean McBride
SVP, Group Creative Director: Donnell Johnson
VP, Creative Directors: Tom Kelly, Doug Harry
Art Director: Lacie Johnson
Copywriter: Courtney Hoenicke
SVP, Executive Producer: Sean Vernaglia
Associate Producer: Sam Zakon-Anderson
SVP, Director of Business Affairs: Camara Price
VP, Marketing Director: Caroline Kozub
Marketing Manager: Naomi Mora
Chief Strategy Officer: Federico Chiesa
Sr. Brand Strategist: Jefferson Beard
VP, Director of Project Management: Priscilla Patterson
Sr. Project Manager: Samantha Trythall
Animation Company: Nexus Studios
Director: Conor Finnegan
Head of Production: Rachel Moss
Executive Producer: Paige Sullivan
Producer: Rebecca Archer
Creative Director: Delfina Maria
Lead 3D Animator: William Lorton
Sound Design: Soundtrack
Sound Engineer: Mike Secher


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