This week Bojangles launched a new creative campaign with EP+Co, its Lead Creative Agency since 2019, called “Meet Larry.” The campaign introduces Larry the Chicken, a quirky new character for the brand, and highlights the fact that once you lay eyes on chicken made the right way, with real-deal Southern flavors and from-scratch ingredients, you can’t stop the mouth-watering craving that sets in.
Larry, who was animated exclusively in-house by the EP+Co team, is a metaphor for the cravings that only Bojangles can satisfy, accentuated by the hilarious interactions that take place in the creative as Bojangles employees and customers alike realize the character can think of nothing except Bojangles chicken.
The “Meet Larry” campaign differentiates Bojangles from a sea of other brands in the QSR category by focusing on its unrivaled brand values of high-quality, made-from-scratch food and boldly authentic southern flavors rather than convenience and endless value offers. As strategic as it is comedic, the concept for Larry was designed to show that Bo’s Chicken is irresistibly delicious — and that the Bojangles brand is fun, funny and bold.
The creative, which launched on June 8, includes four different spots that will appear regionally on OTT, broadcast TV, radio and social media.
This professional campaign titled 'Meet Larry' was published in United States in June, 2022. It was created for the brand: Bojangles', by ad agency: EP+Co. This Content and Digital media campaign is related to the Food industry and contains 1 media asset. It was submitted 6 months ago.
Advertising Agency: EP+Co
Chief Creative Officer: John Cornette
EVP, Director of Content Production: Danny Miller
Senior Producer: Jarrell Williams
SVP, Creative Director: CoLab, Taylor Lucas
VP, Creative Director: Ellen Page
Creative Director: Will Isom
Director of Motion Design: Julian Barba
Senior Motion Designer: Clay Carson
Senior Motion Designer: Andrew Mark
Chief Strategy Officer, Chris Plating
Associate Director, Connections Planning: Ryan Mason
Chief Client Officer: Kat Shafer
VP, Account Director: Meegan Loy
Account Supervisor: Elizabeth Crumpton