We got a super basic medical brief for a diabetes medication called Amaglust, with an extended-release efficacy to make patients safe even if they did not keep their healthy diet.
The challenging part here was to create something that could outstand in the form of a brochure, keeping in mind that millions of diabetes medications get introduced through printing material to doctors daily.
From here, our creative team took the wheel; they highlighted the medical effect positively, using a human element to be more realistic, creating a concept that attracts doctors’ minds and delivers the message in a glimpse, using eye-catchy elements and popping colors to distinguish between competitors.
The visual showed a matching to the target audience person moving smoothly on the donuts to deliver the message of how the patient life would be smoother and more flexible using Amaglust medication.
This professional campaign titled 'Medical Brief? Ding Ding Challenge Time!' was published in Egypt in October, 2022. It was created for the brand: Next Pharma, by ad agency: Develovent Advertising. This Design medium campaign is related to the Pharmaceutical industry and contains 1 media asset. It was submitted 4 months ago by Commercial Director: Ramy Emad of Develovent.
Advertising Agency: Develovent Advertising
Art Direction: Mohamed Omar
Creative Concept: Reem Eissa
Commercial Director: Ramy Emad