Description
When deciding about a replacement part, there are many options, there are the knockoffs, the “certified” replicas, and the cheapest ones, but it is actually this what causes bigger damages, with higher costs and even affecting other parts because of this wrong decision.
This is why we decided to show how bad decisions can end with what was going so well.
This professional campaign titled 'McGregor, Justin, Jordan' was published in Ecuador in June, 2017. It was created for the brand: KIA, by ad agency: Ariadna. This Print medium campaign is related to the Automotive industry and contains 3 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: Ariadna, Quito, Ecuador
Creative Director / Copywriter: Kléver Mendoza
Art Director / Illustrator: Mario Rodríguez
Additional Credits: Carlos Guzmán, Marco Reyes, Dayana Melo
