ADVERTISING

chemipharm

Maxdinir and Claforan Third- generation Cephalosporins Cinematic AI- production

MAXDINIR Video-1

Calofran video -2

Description

Campaign : Maxdinir and Claforan Third- generation Cephalosporins

This project is a complete cinematic AI-powered commercial production experiment, covering the entire creative pipeline — from concept development and storytelling to final editing and post-production.

The process started by building the core narrative, emotional direction, and creative vision for the advertisement. Using ChatGPT and Claude, I developed the screenplay, scene structure, visual storytelling, camera angles, cinematic movements, and detailed shot descriptions for every sequence.

One of the biggest creative challenges was maintaining strong visual consistency across all scenes — especially character continuity, lighting style, cinematic mood, and preserving the pharmaceutical product packaging exactly as designed throughout the entire film without altering the logo, proportions, colors, or branding details.

The storyboard, cinematic prompts, and scene directions were generated and refined using ChatGPT and Claude to create highly detailed AI-ready visual descriptions optimized for cinematic generation workflows.
For production, I used a (weavy.ai) AI Workflow to generate the images, sequences, and cinematic video shots, focusing heavily on realism, dramatic lighting, camera motion, lens behavior, and high-end commercial aesthetics.

Finally, the entire project was Editing & Post Production in Adobe Premiere Pro, where the scenes were synchronized, polished, color-balanced, and transformed into a cohesive cinematic commercial experience inspired by modern global advertising standards.

This project demonstrates how artificial intelligence can evolve from a supportive tool into a fully integrated creative partner in cinematic storytelling, visual production, and next-generation advertising workflows.
https://www.behance.net/gallery/249927303/Cinematic-AI-production

This professional campaign titled 'Maxdinir and Claforan Third- generation Cephalosporins Cinematic AI- production' was published in Egypt in May, 2026. It was created for the brand: chemipharm, . This 360°, Content, and Design media campaign is related to the Education, Health, and Pharmaceutical industries and contains 4 media assets. It was submitted 2 days ago by Azer_Sdawood: Azer Sadek .

Credits

Brands: CHEMIPHARM
Campaign : Maxdinir and Claforan Third- generation Cephalosporins
Art Director: Azer Sdawood
Copywriter: Dr, Lilyan
Ai : figma Weavy, ChatGPT and Claude

ADVERTISING

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