Matcha Black Sesame Storm

My team at RAVE Collective has spent the last 20 years selling some of the biggest movies in the world for the five major studios. But recently, we took a side quest. Instead of selling F1: The Movie, Squid Game or Guillermo del Toro’s Frankenstein… we sold matcha.
What started as a small, social-first brief for Joe & The Juice evolved into a global campaign built with the same cinematic instincts we bring to entertainment marketing...creating anticipation, desire and spectacle around a product.
The idea was simple: sell matcha the way we sell movies - with craft, emotion and a world you want to step into.
The result? A matcha commercial that feels a lot more like cinema than a traditional advertisement.