Description
RAVE Collective has spent the last 20 years selling some of the biggest movies in the world for the five major studios. Now, as the company expands deeper into brand work, it’s bringing those same cinematic instincts with it. Instead of selling F1: The Movie, Squid Game or Guillermo del Toro’s Frankenstein - this time, they sold matcha.
What started as a small, social-first brief for Joe & The Juice evolved into a global campaign built with the same cinematic instincts RAVE brings to entertainment marketing, creating anticipation, desire and spectacle around a product.
The idea was simple: sell matcha the way RAVE sells movies with craft, emotion and a world audiences want to step into.
This professional campaign titled 'Matcha Black Sesame Storm' was published in Denmark, United Kingdom, and United States in September, 2026. It was created for the brand: Joe & The Juice, by ad agency: RAVE Collective. This Content, Film, and Static Images media campaign is related to the Drinks (Non Alcoholic) industry and contains 9 media assets. It was submitted 26 days ago.
Credits
Producer/Director: Alexander Knox
Director of Photography: Grant Decyk
Photo: Alondra Buccio
Gaffer: Malik J Dowdy
Hair: Jocelyn Glams
Makeup: Jazz Oddie
Production Assistant: Mikey O' Grady / Marcus
On-Set Barista: Adeija
Colorist: Karey Graves
Post Production: RAVE Collective - Stewart Hopewell, Malik Kherekar, Zack Valdivia, Alexander Knox
