Agency: the Smarts


A 1.4 million dollars Banksy painting destroyed itself minutes after being sold. One day later IKEA published this ad for a rug that can be your piece of art for much less cash.

This professional campaign titled 'Masterpiece' was published in Bulgaria in October, 2018. It was created for the brand: IKEA, by ad agency: the Smarts. This Digital medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: The Smarts, Sofia, Bulgaria
Creative Director: Georgi Zlatkov
Art Director: Iva Konstantinova
Graphic Designer: Ivelina Yamalieva
Copywriters: Doroteya Slavchova, Stoyko Kavaldzhiev
Account Director: Jana Dakovska


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