Paper and Packaging Board

Master Extraordinary Skills, Think Beyond Reality, Meanin...

Agency: Cramer-Krasselt


Paper and packing are everywhere in our lives. In fact, they are so a part of our lives that they often go unnoticed, even when they are essential to life’s most meaningful moments.
For the Paper and Packaging Board, Cramer-Krasselt had to find a way to make paper and packaging the obvious hero of every story. We did that by turning them into actual heroic characters. These characters give paper and packaging personality and allows them to be the real protagonists in every story of the How Life Unfolds work.

This professional campaign titled 'Master Extraordinary Skills, Think Beyond Reality, Meanin...' was published in United States in February, 2018. It was created for the brand: Paper and Packaging Board, by ad agency: Cramer-Krasselt. This Digital medium campaign is related to the Industrial, Agriculture industry and contains 6 media assets. It was submitted over 5 years ago.


Advertising Agency: Cramer-Krasselt, USA
Chief Creative Officer: Marshall Ross
Executive Creative Directors: Chris Jacobs, Todd Stone
Creative Director / Art Director: Jim Root
Creative Director / Writers: Nick Marrazza, Sandy DerHovsepian
Design Director: Shawn Holpfer
Associate Creative Director: Zack Schulze
Junior Art Director: Rebecca Mader
Producer: Cary Potterfield
Group Account Director: Kelly Donaldson
Account Supervisor: Leah Berg
Senior Account Executive: Germaine Geuder
Campaign Management Supervisor: Julia Matthews
Group Planning Director: Scott Shulick
Senior Digital Producer: Robin Griffin
Senior Art Producer: Karen Kirsch
Director of Print Production: Kelli Buchholz
Production Artist: Meg Stoddard
Retoucher / Production Artist: Dennis Flink
Senior Broadcast Traffic Manager: Alinna Johnson
Producer / Editor / Videographer: Bryan Pechacek
Senior Editor: Cole Quamme
Production: Reset
Director: Vesa Manninen
Producer: Dennis Beier
Edit: Whitehouse
Editor / Partner: Matthew Wood
VFX: Carbon VFX
Creative Director: Liam Chapple
Music: Big Foote
Audio Post Production Facility: Independent Studios
Sound Engineer: Randy Bobo


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