JC Penney

Marilyn Monroe Collection

Agency: Valiant Pictures


American department store JCPenney and creative production company Valiant Pictures launch the new summer capsule collection inspired by the playful style of Marilyn Monroe. The campaign showcases classic, flirty and fun pieces for summer in signature Marilyn fashion, perfect for warmer weather. Simple closet staples like pink shorts, polka dot pants, and a classic white blouse are just some of the pieces on display to satisfy your wardrobe.

Directed by Carl Byrd and shot by Alexa Wolf, they capture Marilyn’s effortless legacy with summer staples designed to complement any wardrobe. Whether lounging by the pool, having a picnic, or simply enjoying the summer sunshine with friends, each piece is comfortable and chic. Wolf conveys a lighthearted, playful vibe through stunning cinematography bringing out the natural sunlight and spotlighting the models showing off their summer looks.

This professional campaign titled 'Marilyn Monroe Collection' was published in United States in May, 2022. It was created for the brand: JC Penney, by ad agency: Valiant Pictures. This Film medium campaign is related to the Fashion and Retail Services industries and contains 1 media asset. It was submitted almost 2 years ago.


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