Lumin Skincare for Men

Mansplain to Men

Agency: Good Conduct


"Skincare for men. Mansplained for men.” will break next month on TV, CTV, and in digital and social media. This is Lumin’s first brand-awareness advertising campaign, and Good Conduct is the company’s first B2C creative agency. The shop won the assignment after a credentials pitch last July and is handling brand strategy and production along with creative duties.
Modern men prioritize their mental and physical well-being but ignore one of their most prominent features—their face. They brush their teeth, eat healthy, meditate, and work out to look and feel better yet neglect to incorporate a skincare regimen into their routine. Or, if they do wash up, they figure a bar of soap will do just fine.
The central character in the spots is a humorous skincare guide who busts in on men in their homes to question their stubborn views and beliefs and suggests they try Lumin’s products.

This professional campaign titled 'Mansplain to Men' was published in United States in February, 2022. It was created for the brand: Lumin Skincare for Men, by ad agency: Good Conduct. This Film medium campaign is related to the Beauty industry and contains 4 media assets. It was submitted over 2 years ago.


Advertising Agency: Good Conduct
Co-Founder/Partner: Rob Lewis
Co-Founder/Partner: Travis Reeb
Creative Director: Rob Lewis
Copywriter: Mike King
Art Director: Jason Pierce
Strategist: Emma Price
Photographer: Brayden Heath
Production Company: Futuristic Films
Post Production Company: Wild Manor
Editorial Company: Wild Manor
Editor: Andy Green
Assistant Editor: Ricky Baylis
Senior Producer: Kate Swenson
Colorist/Finisher: Jonnie Sirotek
Visual Effects Company: The Mill
Sound Design: Connor Birch
Mixed by: The Post Haus


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