Finally somebody utilized the famous manholes of New York. Stickers with a top shot of a coffee mug were placed on top of steaming manholes. Small holes on the sticker allowed the steam to exit the drainage system. Looks great on photography, I wonder what the effect is in real life. Maybe the smells and footprints on the sticker somewhat take away from the coffee experince. I'll give the idea 10/10 either way.
This professional campaign titled 'Manhole' was published on April 24, 2006. This Ambient medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted almost 18 years ago.