When Imagination Meets Taste

In a digital landscape saturated with predictable food content, Mana Macaron Pasta broke the mold with a bold CGI trilogy that reimagines pasta as the main character, not just on the plate, but in the narrative as well.
This three-part animated series explores the whimsical, emotional, and even heroic side of pasta, bringing the brand's creative spirit to life through cinematic storytelling.

The first episode," The Pasta Forklift Chao", pulls viewers into a hyperactive kitchen where two pasta-shaped operators run crane machines, frantically pouring their fellow pastas into a boiling pot, a chaotic yet humorous take on the drama of everyday cooking.

The second," Pasta in the City", transforms a familiar urban landscape into a surreal carb-topia. Towers, playground rides, and butterflies all made of pasta convey a simple message: wherever you are in the city, Mana Macaron is close by.

The third and final piece," Mana Macaron Hero: The Taste Protecto", introduces a caped pasta crusader. When sparks fly in the kitchen, our pasta hero rushes in to extinguish the flame, only to witness an explosive burst of Mana, sending pasta raining down like a celebratory shower.

Created for Instagram, TikTok, and YouTube in vertical format, the trilogy garnered over 2.3 million combined views and more than 28,000 interactions. More than content, this was a branded universe where pastas don't just taste good; they make you feel something.