In order to show the isolating consequences of being caught drink driving at Christmas, Leo Burnett London trapped an actual convicted drink driver under a giant upturned pint glass.
This professional campaign titled 'Man in a pint glass' was published on December 01, 2007. This Ambient medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted about 16 years ago.
Advertising Agency: Leo Burnett London , UK
Creative Directors: Jonathan Burley, Tony Malcolm, Guy Moore
Art Director: Bertie Scrase
Copywriter: Philip Deacon
Other additional credits: Lime