Description
Every dad has a superpower - the ability to fall asleep anywhere, anytime, especially when they’re in their favourite seat. This Father’s Day, we wanted to celebrate that unique dad-ism in a way only IKEA can - by helping dads discover their ultimate seat of comfort.
This professional campaign titled 'Make Dad's Dreams Come True' was published in Malaysia in June, 2025. It was created for the brands: IKEA and IKEA Malaysia, by ad agency: Fishermen Integrated. This Digital and Print media campaign is related to the Household Products industry and contains 3 media assets. It was submitted 6 months ago.
Credits
Creative Agency: Fishermen Integrated
Executive Creative Director: Andrew Tan
Creative Director: Andrew Perera
Art Director: YK Tan, Abel Chai
Copywriter: Lee Wen Chi
Account Director: Dylan Cheong
Senior Account Executive: Emily Hiong
Client Representative: Amanda Low, Caryn Wong, Doris Chin
