The main rationale behind the campaign is building on how people would fall asleep wherever they are when they're feeling tired, but that doesn't necessarily mean that their sleep counts, specially if it's not in the comfort of their own IKEA bed.
This professional campaign titled 'Make your sleep count' was published in Egypt in October, 2016. It was created for the brand: IKEA, by ad agency: Kijamii. This Print medium campaign is related to the Retail Services industry and contains 4 media assets. It was submitted almost 7 years ago.
Advertising Agency: Kijamii, Cairo, Egypt
Creative Team: Ahmed Moheeb, Nadine Hesham
Art Director: Ahmed Moheeb
Senior Copywriter: Nadine Hesham
Photographer: Ahmed Tarek Bayoumi
Senior Account Manager: Ghada El-Emam