IKEA’s mission is to get Belgians to fully enjoy their homes, their time and their lives. The living room plays an essential role in this. The new IKEA TV spot shows a couple of older figure skaters once again enjoying ‘skating’ and reliving their passion. They do this by first moving the chairs, sofas and tables aside to create space and then slide around on their socks. This romantic scene takes them back to their glory days. The living room is totally transformed into a real ballroom and easily becomes the ideal setting to express their emotions and have fun.
This professional campaign titled 'Make Room For Passion' was published in Belgium in March, 2018. It was created for the brand: IKEA, by ad agency: DDB. This Film medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 4 years ago.
Advertising Agency: DDB, Brussels, Belgium
CD: Peter Ampe
Creation: Antoinette Ribas, Gregory Ginterdaele
Strategy: Dominique Poncin, Jorian Vanvossel
Account Team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
PR - Press Coordinator: Kenn Van Lijsebeth
TV Producer: Brigitte Verduyckt
Director: Joe Vanhoutteghem
Producer: Lander Engels
DoP: Nicolas Karakatsanis
Music: Charles Aznavour
Photography: John Stapels