Description
Financial services firm JPMorganChase has unveiled ‘Make Opportunity Happen’, a major new UK-focused multichannel campaign developed by M+C Saatchi Group UK in partnership with M&C Saatchi SS+K in the US. The campaign focuses on the power of unlocking individual potential to drive broader economic growth.
The new push, which aims to resonate with local community and business leaders, brings to life JPMorganChase’s long-standing commitment to supporting underserved communities across the UK through skills development and employment opportunities. With the UK facing economic challenges, growing inequality and a widening skills gap, the campaign champions the idea that investing in people is not just the right thing to do, but also good business. With over 22,000 employees across the U.K., JPMorganChase is committed to investing in skills and training because it knows that people grow the economy and growing the economy is an important part of its business.
The campaign features a diverse cast drawn from communities across the UK, portraying the hopes and ambitions of real people. With film content by director Max Fisher at Rogue, and photography by Ollie Grove, the campaign reflects a Britain full of untapped potential, where dreams have no prejudice.
The push is running across video-on-demand, social, out-of-home, press and digital channels. Media planning and buying is by Dentsu.
This work will also be supported by an employer brand campaign, focused on showcasing why JPMorganChase is a great place to work and how the firm empowers its employees to unlock their potential.
This professional campaign titled 'Make Opportunity Happen' was published in United Kingdom in May, 2025. It was created for the brand: JPMorgan Chase, by ad agencies: M&C Saatchi Group and M&C Saatchi SS+K. This Digital, Film, and OOH Outdoor media campaign is related to the Finance industry and contains 1 media asset. It was submitted about 1 month ago by Owner: Julia Conroy of Julia Conroy Limited.
Credits
Creative agency: M+C Saatchi Group UK
Creative Partner – Guy Bradbury
Creative – Dan Lacey
Creative – Holly Sutton-Williams
Senior Producer – Ihsan Kemal
Project Director – Ed Day
Head of Strategy – Sophie Lean
Client Partner – Alice Burrell
Business Director – Tabby Powell-Tuck
Account Director – Harry Patchett
Senior Account Manager – Brydie Heaphy
Design – Andy Harris, Jon Muddell, Paul Venn
Production company: Rogue
Director – Max Fisher
Producer – Dave Birchall
Executive Producer – James Howland
Director of Photography – Ziga Zupancic
Editorial: Tenthree
Editor – Stephen Dunne
Assistant Editor - Rebecca Campbell
Producer – Clel Allen
Post production: Black Kite Studios
Producer – Phil Whalley
Colour grading – George Kyriacou
VFX Supervisor –George Brunt
Shoot supervisor –Charlie Bayliss
Audio Post-Production: Factory Studios
Sound Design and Mix: Michael Haines
Creative Director - Audio: Anthony Moore
Audio Producer: Emily Thomas
Music Production Company: Radford music
Music supervisor: James Radford
Music Producer and Arranger: James Radford
Music Publisher: Musicbed
Track Name: “Take Me Away”
Artist: WESLEY
Photographer – Ollie Grove
DOP - Thom Neil
Line Producer – Jackson Payne
Digi Tech – Bruno Conrad
