On average, a woman makes 80 cents for every $1 a man makes in the US. We decided to represent this in the most literal way possible - a line at the 80% mark of dollar bills. It’s time we show the world that we’re done with paying our women less than they deserve. Join us in writing on a dollar bill and signing our petition!
This student campaign titled 'Make Equal Pay Permanent' was published in United States in May, 2018. It was created for the brand: Make It Permanent, by ad school: Miami Ad School. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 4 years ago.
Ad agency: Miami Ad School, New York, USA
Art Director: Carey Feng
Copywriter: Lorran Schoechet