Click click snap: School pictures, candid photo booth, snaps, and formal family portraits uniquely capture moments in time. What you choose to wear in them reflects not just your style, but an integral part of your identity.
Women’s edit: Which celebrates the women of NFL fandom and the ways they bring a little style and swagger to the game.
International: With the game growing globally, fans in different parts of the world are showing love for their favorite NFL team by rocking their gear. This spot will run only outside the US.
Description
With the 2024/2025 NFL season kicking off tonight, there’s no better time to gear up and get your wardrobe game-day ready. This year, NFL Shop is helping fans tap into “main character energy” – focusing on details, big and small.
Developed in partnership with creative agency and partner, 72andSunny, NFL Shop is launching the third iteration of their “Drip is in the Details” campaign – celebrating the details that take fan outfits to the next level. From the stitching and fit to color combos and more, the NFL Shop is here to fuel confidence and make fans ready to take on whatever the world (or the NFL season) throws at them (and they don’t just mean footballs). There’s a certain energy we all get when we wear clothes that make us feel like we’re bringing our best. It fuels our confidence, gives us a touch more conviction and makes us ready to take on whatever the world throws at us.
The campaign is launching ahead of Thursday Night Football today with three spots:
Click click snap: School pictures, candid photo booth, snaps, and formal family portraits uniquely capture moments in time. What you choose to wear in them reflects not just your style, but an integral part of your identity.
Women’s edit: Which celebrates the women of NFL fandom and the ways they bring a little style and swagger to the game.
International edit: With the game growing globally, fans in different parts of the world are showing love for their favorite NFL team by rocking their gear. This spot will run only outside the US.
These spots and four others that will go live throughout the month of September also feature influences like AJ Green, Jenna Bandy, Katie Austin, Ryan Mitchell, Lala Romero, Coach OTB, RK Russell, Magaly Rodriguez, Chef Geech, and Alli Forsythe.
The campaign will run on TV and digital channels nationally and globally.
This professional campaign titled 'Main Character Energy' was published in United States in September, 2024. It was created for the brand: NFL Shop, by ad agency: 72andSunny. This Integrated medium campaign is related to the Fashion, Sports, and Sportswear industries and contains 3 media assets. It was submitted 2 days ago.
Credits
NFL Shop credits
Chief Marketing Officer: Tim Ellis
SVP Global Brand & Consumer Marketing: Marissa Solis
SVP Social, Influencer, and Content Marketing: Ian Trombetta
VP, Culture Marketing: Eddie Capobianco
VP Marketing: Rhett Nichols
VP Content Marketing: Tony Isetta
Director, Music Licensing : Christine Black-Reimel
Senior Producer: Lucy Hallowell
Producer: Roisin Fitzgerald
Director Marketing and E-Commerce : Ashley Daniel
Sr. Manager International CP : Angie Clift
Senior Coordinator, Licensing : Quentin Van der Lee
Senior Marketing Coordinator : Caroline Davis
Influencer & Talent Marketing Coordinator : Kimsly Quezada
Fashion Content Strategist : Kyle Smith
Culture Marketing Strategist : Javier Farfan
Creative Agency: 72andSunny Los Angeles
Production: Even/Odd
Director: David Camarena
Editorial/Post: Cosmo Street
Mix: Lime Studios
Finishing: The End VFX
Telecine: Apache
