We built Australia's biggest game outside Australia's biggest game. Constructed in front of the famous MCG stadium, Magnatron was a ten-story high 42-ton version of a skill tester arcade game. With a 30 metre high crane and a giant electromagnet. Over a $100,000 in prizes were contained within a 20 metre prize box in 14 custom-built prize cages. Winners were elevated 8 metres into the air in a scissor lift, where using controls identical to what you¹d find on a regular skill tester, they controlled the movement of the crane and triggered the decent of the magnet. 100,016 people who attended the Grand Final saw the spectacle of a 1.5 ton Toyota Hilux being lifted twenty-eight metres into the air. Not to mention the 3.4 million who saw it on live television.
This professional campaign titled 'Magnatron' was published in Australia in October, 2010. It was created for the brand: Carlton, by ad agency: BBDO. This Ambient medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 12 years ago.
Advertising Agency: Clemenger BBDO, Melbourne. Australia
Executive Creative Director: Ant Keogh
Art Director: Luke Thompson
Copywriter: Seymour Pope
Executive Producer: Sonia Von Bibra
Producer: Jason Byrne
Account Director: Michael McKeon
Account Manager: Phoebe Farquharson
Experiential Agency: Traffik
Experiential Account Director: Nick Harvey
Photographer: Alex Aslangul